Imagine IC is pioneering the heritage of our present lives together. We embark on urban voyages of discovery in search of stories about everyday life in today’s constantly changing society. We collect these stories in an innovative way, both on the street and online, and develop them into digital, visual productions. They are then returned as new heritage to the society that generated them.
Our society is rapidly changing. Existing values and customs are shifting through the physical and virtual mobility of people and ideas. What was once a given is now losing ground in our digitalised, globalised society. Imagine IC aims to provide a new basis with new heritage that forges new social connections. From its headquarters in Amsterdam South-East, Imagine IC seeks the latest customs and values in co-operation with all the people who live here and will come here.
Imagine IC was launched in 1999 as the “Image Collection Building”; it opted for the name “Imagine Identity and Culture” in 2001. Our objective was to present the identity and culture of migrants and their descendents in the Netherlands, and to make this information available to a broadly based public. In our early years, we functioned as a catalyst for projects that focused on the collecting and recording of migrant heritage. Imagine IC was one of the first cultural institutes in the Netherlands to allow the general public access to archive materials about Dutch migration history. It also encouraged the production of new visual stories. Here, the emphasis was on stories about and by the oldest generation of migrants in the Netherlands and their descendents.
Storytellers of all backgrounds are now creating visual productions at Imagine IC that describe their lives, their neighbourhood, their city and their country. We collect and present these contemporary stories as future heritage at exhibitions and other events. Imagine IC is thereby adding to the enrichment of the concept and substance of Dutch heritage, and is also making a sustainable contribution to an inclusive view of the Netherlands’ history, identity and future.